Layne’s Chicken Fingers
Founded in 1994 near Texas A&M, Layne’s Chicken Fingers is known for its chicken fingers, Texas toast, and signature Layne’s sauce. The brand is now scaling quickly from a college-town favorite into a multi-state QSR franchise.
Layne’s Chicken Fingers is getting a glow-up, and I’m partnering with their VP of Marketing to make it happen. I set a new brand direction and carried it everywhere a guest meets the brand: digital menu boards in every location, web ads, social, and paid media, plus drive-thru and print menus, LSM materials, and interior artwork and wraps for new locations.
