STK is an upscale, vibe-driven modern steakhouse with 32 locations worldwide and growing.
As Director of Creative, I led the in-house creative team and shaped the look and feel everywhere a guest meets the brand: photography, menus, digital menu boards, tablets, social, and email, plus print collateral and signage, indoors and out.
STK Steakhouse
Photography creative direction
STK is meant to feel like a night out, so the photography had to as well. I set the creative vision for the shoots and directed them, working closely with a range of talented photographers and videographers to bring it to life. The result is imagery that works across menus, signage, PR pitches, social, and paid media.
