Salt Water Social
Salt Water Social is a modern seafood restaurant in Denver’s Cherry Creek neighborhood.
I was involved from the very beginning, building the brand’s creative from the ground up. I created the logo and brand identity, then led the creative team in shaping the look and feel everywhere a guest meets it: photography, menus, digital menu boards, tablets, social, and email, plus print collateral and signage, indoors and out.
Photography creative direction
For this seafood concept, I brought back two of the photographers I’d worked with at STK and Kona Grill to give Salt Water Social a look and feel of its own. I directed the shoots, then used the imagery across collateral and digital channels to introduce the restaurant to Denver.
Print & Menus
